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Subway fastfood chain in Singapore signs up Pointpal smartphone loyalty programme

T.C. Seow | April 12, 2012
Customers can now rely on their smartphones to earn instant loyalty points every time they make purchases at Subway restaurants.

Customers of fast-food chain Subway can now rely on their smartphones to earn instant loyalty points every time they purchase any items from Subway's network of more than 90 outlets throughout the country.

Subway customers can now use their mobile phone (either Apple iOS or Android based) as their stamp card to collect points and redeem for rewards. The Pointpal loyalty programme is Australia's and Singapore’s leading mobile loyalty programme, and is supported by an end-to-end loyalty platform.

Customers who want to join the Pointpal community to enjoy the Subway rewards programme need to first download the Pointpal app from either Apple iTunes (App Store) or Android Market (Google Play). After a one-time registration, they can choose which pre-installed loyalty cards and programmes they wish to participate in, and begin collecting points.

According to Pointpal, the mobile app is easy to download, enables a user's smartphone to effectively become a loyalty card, and eliminates the use of plastic or paper cards.

Moreover, customers no longer need to carry a physical stamp card, and will hardly miss out on points because smartphones have become essential devices which they would carry with them wherever they go.

“We’re thrilled about the new value and benefits we can bring to our loyal customers at Subway," said Sara Lee, one of the 30-odd franchisees in Singapore. "We want to continually innovate and provide the best possible customer experience, and a mobile loyalty rewards programme will further enrich that experience."

Subway customers can use their smartphones to capture and redeem their rewards across participating franchisees and as part of this local-store marketing activity.

Lee added: "Pointpal and their mobile loyalty platform enable us to do this and we look forward to continual innovations and special offers to our customers in Singapore."

Currently, over 80 Subway restaurants are participating on this programme.

“Having Subway join the Pointpal community is incredibly exciting and shows how key brands and companies recognise the mobile loyalty opportunity," said Rob Stanley, CEO of Pointpal. "Consumers want to be recognised and rewarded for their regular purchases and loyalty to brands and businesses.


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