Sybase is examining the transformation of commerce via the mobile device through the inaugural edition of its annual Sybase mCommerce Guide 2011.
This guide is a compilation of articles by Sybase executives, partners, and industry analysts.
Sybase 365 is a subsidiary of Sybase, Inc. a company which specialises in enabling mobile information services for mobile operators, financial institutions and enterprises.
Readers of its newly released guide will get useful insight into global market opportunities for financial institutions, enterprise and mobile operators.
Articles have the viewpoints of those who have experience in successful executions of various mCommerce strategies in both developed and emerging economies.
Contributions from thought leaders
Sybase mCommerce Guide 2011 features contributions from key industry thought leaders and innovators including Telekom Austria Group, MEF, Western Union, IBM, Javelin Research, and the Mobile Marketing Association.
The first section of the guide will paint a picture of the opportunities and challenges for mCommerce in various parts of the world. Section two looks at growth potential for firms that want to implement an mCommerce strategy today.
The third section is a compilation of success stories from operators in developed and developing regions and the last section is dedicated to the profitability of mCommerce for enterprises, with highlights of successful mCommerce strategies.
"Remember when a mobile phone did only one thing-allow you to talk to someone? Now these personal mobile devices are the force behind an intriguing mix of mCommerce services causing social and financial changes worldwide," said Sybase chairman and CEO John Chen while introducing the Sybase mCommerce Guide 2011.
"The strategies behind mCommerce executions vary from region to region and are driven by local social and economic realities," said Marty Beard, president, Sybase 365. "The goal of this guide is to be a vehicle for today's most innovative minds to share practical information and paradigm-shifting examples with the global market."
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