Ever the dealmaker, T-Mobile CEO John Legere is at it again with an attempt to lure Pixel owners over to his network.
The latest stunt offers you half the cost of Google’s phone, or $325, if you bring your Pixel to the company’s T-Mobile One unlimited plan. He took to his favorite platform, Twitter, to make the announcement and of course take a few shots at the competition.
This is a clever play for Pixel owners who have been bombarded with advertisements about how the Pixel is ”only on Verizon.”
In reality, that’s misleading. You can buy a Pixel directly from Google, and even the models sold by Verizon are unlocked and can be taken to another carrier.
In T-Mobile fashion, the company made a zany video to show its love for Google by shooting the entire thing on a Pixel XL.
Given the recent popularity of the Pixel, a high-profile play to win some converts is a pretty smart move. And this gives T-Mobile another chance to showcase its new unlimited plan, which was recently revamped after some criticism. Keep in mind the fine print, as you’ll be required to sign up for a T-Mobile One plan and be willing to take that reward money in small sums ($13.55) over 24 months.
Why this matters: There’s no guarantee that the Verizon-Google partnership will be exclusive forever, so T-Mobile is probably thinking about trying to get in on the deal when next year’s Pixel arrives, or when the Verizon exclusivity period expires. Certainly Google would love to have the Pixel in all carrier stores so it could compete more vigorously with the iPhone, but that’s going to depend on the terms of the current exclusive with Verizon.
Sign up for Computerworld eNewsletters.