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Thai farmers can now sell rice directly to consumers online

Adrian M. Reodique | Dec. 15, 2016
DHL eCommerce will offer e-commerce expertise and logistics services to local farmers, at no cost for four months.

Thai farmers who are experiencing an oversupply of rice and strong export competition can now expand their product deliveries, with a little help from online.

The DHL eCommerce, a division of Deutsche Post DHL Group (DPDHL Group), has partnered Thailand Ministry of Commerce's Department of International Trade Promotion (DITP) to offer e-commerce expertise and logistics services to local farmers, at no cost for four months.

DHL eCommerce will work with local farmer co-operatives (farmer co-ops) to enable a streamline process to manage their online inventory and ship to consumers domestically. Farmers' sales processes are then integrated with e-commerce portals on BentoWeb, a local e-commerce services provider which has been pre-integrated with the DHL eCommerce Customer Web Portal.

In particular, the Ministry of Commerce works on promoting and registering farmers on the programme, while BentoWeb provides the online ordering process and inventory management for the farmers. DHL eCommerce will then pick up the products from the farms and deliver them to the consumers directly.

"The Ministry of Commerce has been rolling out a series of programmes aimed at helping the local farmers and one such initiative is this collaboration with DHL eCommerce Thailand to help farmers sell their produce online," said Apiradi Tantraporn, Minister of Commerce at the Royal Thai Government, in a press release.

"We have been working together in the past three weeks to onboard these farmers onto the e-commerce platform so that domestic consumers can place orders and have DHL eCommerce deliver to their doorsteps," she added.  

Addressing the oversupply of rice

Meanwhile, for farmer co-ops like Ban Um-sang Rice Community, the partnership allowed them to manage the oversupply of their rice, and at the same time tap onto the opportunities of e-commerce.

"The internet has opened up more possibilities for us farmers to do business. We can communicate and connect with customers directly, which is impossible with traditional methods. We don't have to worry about organising our deliveries too, as they are taken care of by experienced logistics specialists. By giving us more options, e-commerce makes us less affected by existing market forces and gives us the freedom to improve our sales in new ways," said the Community. 


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