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This is Tim: Apple's CEO on the iPad, Apple TV, future products, and China

Serenity Caldwell | April 25, 2014
As usual, Apple CEO Tim Cook was the focus of attention during the company's quarterly earnings call with analysts on Wednesday. And, as usual, we've got a transcript of his remarks while on the call.

We've been working at China for awhile, and have learned a lot, and I'm very proud of what we've done there, but I think some of these other numbers I just read demonstrates that we're beginning to have really nice success outside of there as well.

On China growth

We did have an all-time revenue record in greater China — just under $10 billion, at $9.8 — iPhone sales were up 28 percent, that's versus IDC's market forecast of 20 percent growth. So we gained share. Mac units were up double-digits, in particular they were up 13 percent, and that's far outpacing IDC's PC market forecast of a -8 percent. So we gained share there as well.

If you look at the iTunes software and services revenue in China, we more than doubled it year-over-year; we were in the triple-digit percentages. And if you look at iPad and you take out the channel inventories and the ins and outs and look at demand instead of sell-in, we grew by 6 percent. And that compares to IDC's forecast of a flat tablet market in China for last quarter.

And so we literally did well in every single area in China. It wasn't just because we were able to come to an agreement with the world's largest carrier. That was certainly key, but as you can tell from the rest of these numbers, there are other things going on.

Also, I had mentioned this briefly, but I think it's important to point out that if you look at some of the numbers we're seeing on first-time iPhone buyers...People that bought the iPhone 4s: 85 percent were first-time iPhone buyers. And the 5c: 69 percent first-time iPhone buyers. So these are extraordinary, and as you would expect, these are also heavily Android-switchers. 62 percent of the people that bought the 4s switched from Android. 60 percent of the people that bought the 5c switched from Android. And, y'know, so we're incredibly pleased with this.

For the first half [of the year], including our retail stores, greater China revenue topped 19 billion. So this is up 21 percent year over year, and it is our fastest-growing region.

And so we're looking at this data and deciding to continue investing in a big way. We plan to triple the number of Apple retail stores over the next two years; we're continuing to expand in online, we're continuing to build out channel. We're up to 40,000 points of sale now on iPhone, but we're not nearly where we need to be on the rest of our product line, and even the 40,000 is a low number in considering the broad land mass and the number of folks in China.


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