I feel like there's still loads of opportunity there, and feel really, really good about how we're doing.
On the Apple TV no longer being a hobby
The reason that I stripped off the "hobby" label is that when you look at the sales of the Apple TV box itself, and you look at the content that was bought directly off of Apple TV for 2013, that number was over a billion dollars. And so it didn't feel right to me to refer to something that's over a billion as a hobby. Also, from a investment point of view, we continue to make the product better and better. And so it doesn't feel right from that point of view, either.
[On Amazon's deal with HBO] We have HBO Go already on Apple TV, and you have to authenticate in order to use it, but you have to do that with Amazon's service as well from my brief read of their announcement. I think they, in addition to that, got some older content from HBO to put on there, and I haven't had a chance to evaluate exactly what it is, and don't have a personal point of view on that yet.
But if I look broadly at the content on Apple TV, I think it compares extremely favorable to the content that is on the Amazon box. We've sold, now, about 20 million of the Apple TV, and so we've got a pretty large installed base there. And I'm feeling quite good about that business and where it can go.
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