Glimpses of monetization
How to monetize the connected home is another question that continues to crop up. In a way it is a nonsensical question, in that the connected home should not be viewed as a standalone service or product set. However, the fact that the number of connected devices and the demand for online applications continue to increase does suggest that there are future revenue opportunities for service providers to exploit. The question is, what are they and how big? There were some glimpses of success at the conference, mainly around technical support and media sharing, but pinpointing concrete and significant opportunities still seems a hard task for the majority.
In 4Q10 and throughout 2011, Ovum will produce a number of new reports and forecasts around the connected home topic, including a new Consumer Insights Tool that is due to be launched in October 2010.
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