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Tumblr ads go mobile

Zach Miners | April 23, 2013
Animated GIFs, journal entries, cat photos, and now, more ads. Tumblr, in an effort to further boost its revenue, is rolling out ads into users' mobile feeds.

Just last week, for instance, Twitter announced a new program to let marketers target their ads to specific tweeted keywords.

Over the first week of the mobile ads program, the premiere placements will belong to Warner Brothers, which will showcase teaser trailers for the upcoming films "The Great Gatsby" and "The Hangover: Part III," and GE, which will spotlight its jet engines and locomotives, Tumblr said.


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