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Twitter suffering from growing pains (and Facebook comparisons)

Matt Kapko | Feb. 19, 2014
Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?

Tapping into big data and personalization could help, but it won't move the needle far enough for Twitter to reach the scale of Facebook, says Shafer of SNL Kagan.

Emerging from under the shadow of Facebook will be a struggle for Twitter unless it makes dramatic changes to the service or goes on an acquisition binge aimed at cobbling something larger together, he adds. And even that would be a challenge because of course, "we already have a pretty big thing like that called Facebook," Shafer says.


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