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Uber's a disruptive tech player, not a mere taxi service

Shweta Rao | Nov. 17, 2014
Here's how Uber--a taxi company that came into India just a year ago--is successfully challenging local market leaders to lower their prices through astute tech play.

In a world where technology has made swift market disruption a reality, companies like Uber are increasingly exposing the 'dinosaurs' around us. With Uber also opening up non-credit card payment models in India, the most heartening news that emerges in all the confusion is that the last one laughing is the Indian consumer.

Timeline:

2013
August -- Uber launches India Operations
December -- Uber launches in India's capital, New Delhi

2014
July -- Uber teams up with Windows Phone in India
September -- Ola and Meru Cabs launch in-app wallet
14th Oct -- RBI asks Uber for tax-clarification
21st Oct -- Uber slashes fares by 45 percent with UberX
30th Oct -- Uber gets more time from RBI to meet Indian payment norms
10th Nov -- Uber launches vehicle financing programme with M&M, Maruti ,Tata Motors, and Toyota

 

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