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Wearable tech's dilemma: Too much data, not enough insight

Brian Eastwood | July 15, 2014
Analysts say as many as 130 million wearable tech devices will be sold by 2018. They promise to improve health, fitness and wellness. To have that impact, though, wearable tech must go beyond telling people things they already know.

Data is only as valuable as what you can do with it. A fitness tracker churning out all kinds of health, wellness and fitness data provides value only if my insurer, my doctors and (eventually) my caregiver can see that data and alter my short- and long-term care plan. As a Rock Health presentation on wearable tech points out, many of today's devices either serve a single purpose or, in the words of Proteus Chief Product Officer David O'Reilly, "go after things that are obvious."

I don't need wearable tech to tell me I run a lot, sweat a lot and eat a lot. That's obvious. I need wearable tech to tell me what I don't know and to do it without being uncomfortable, intrusive or expensive.

Until that happens, I'll stick with my watch.


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