Aaron Sorkin and Danny Boyle’s new Steve Jobs film is far from perfect (or even completely accurate), but at least one member of the original Mac team is happy with how she was portrayed.
“I can’t complain [Kate Winslet] was the one playing me,” said Joanna Hoffman when asked about her portrayal in the film. “We really hit it off.”
The former Mac marketing executive talked about meeting Winslet during a Monday night panel in Palo Alto, California. The panel featured powerful women who had worked with Steve Jobs, including Susan Barnes, Barbara Kaolkin Barza, Debi Coleman, and Andy Cunningham, who is also depicted in the Steve Jobs film. The event was organized by Cunningham’s marketing consultancy, Cunningham Collective, and journalist Katie Hafner served as the moderator.
“What was important to me,” Hoffman continued, “was that [the Jobs filmmakers] conveyed the tone of my working relationship with Steve... Originally, the character was much more subordinate. I’ve never been anyone’s work wife. And if I could impart that on to [Winslet], she would be an ally in that.”
Fact or fiction: The Steve Jobs film
Hafner mentioned that the recent film was a “Sorkinized” version of reality, but the panelists (and audience members) made a surprising revelation: that the film was not that far of course. In reality, Joanna Hoffman won the “Standing Up to Steve” award twice, not just once. That made her a role model to other women in the company.
“She was my mentor and my heroine, she still is,” Debi Coleman said during the panel. Coleman was the second woman to join the original Mac team and worked at Apple for over a decade.
Guy Kawasaki (who was in the audience) did pen a satirical op-ed in Macworld. And according to original Mac designer Andy Hertzfeld (who was also in the audience), they did run a Macintosh 512k during the presentation of the Macintosh 128k, but not because it couldn’t say hello.
Steve and women in the workplace
Even though the panelists worked with Steve at different times, they all agreed that they were never treated differently simply because they were women. During Apple’s early startup days, it was very much a meritocracy. Even when the rest of the business world did not take female colleagues seriously at that time.
Susan Barnes, former controller of the Macintosh division and cofounder of NeXT, shared the story of how Japanese businessmen would send her pearl shopping during negotiations, and Steve had to reiterate that she was actually the key decision-maker.
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