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Where are the marketing dollars going?

Tom Kaneshige | Feb. 4, 2015
Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.

Perhaps most frightening of all, the majority of marketers don't really have a plan. They're making reactive marketing tech decisions rather than strategic ones. In fact, Forrester says only 44 percent have a clearly defined and deployed digital strategy.

The bottom line: Lots of scatter-shot marketing dollars hang in the balance, while returns may prove to be elusive.

 

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