It said Microsoft was a “large and influential company” when the Nexus of Forces began, having grown to market leadership during the web and e-business phase, and has managed to pivot to remain relevant.
It stated that IBM gained its size and market dominance in the very earliest IT markets when servers, storage and consulting services dominated.
“The need for these devices and services, along with mobile phones and PCs will remain — cloud will underpin all digital business initiatives — but they will become more commoditised and less of a driver for new projects and spending,” Lovelock added.
In the report, Gartner also identified the vendors that are digital giants – companies that have taken control of consumer interactions. It picked out Google, Amazon, Facebook, Apple, Alibaba (ranked 31), Tencent (ranked 30) and Baidu (ranked 62) from the top 100 as companies leading this space.
Gartner predicted that by 2021, 20 per cent of all activities an individual engages in will involve at least one of the top seven digital giants.
"Digital giants effectively become gatekeepers for any business that delivers digital content and services to consumers," Lovelock said. "Any company that wants to engage consumers in, or through, their digital world will have to consider engaging with one or more of these digital giants."
He also mentioned that the focus of the digital giants has mainly been in the consumer, citizen and employee world, and said that because the digital giants have not yet been as focused on B2B, there is opportunity for other companies to take the lead.
"In the B2B world of selling technology solutions to large enterprises, some of the digital giants have already had significant impact.
“For example, Amazon Web Services' cloud is disrupting enterprise hardware and software businesses dramatically. Apple's iOS devices are dominant within enterprise mobility, and Google's presence beyond search into browsers, cloud office and more is growing,” he added.
The top 25 companies named in the somewhat exhaustive list are:
- Samsung Vendor Group
- Dell Technologies Vendor Group
- HP Inc.
- NTT Vendor Group
- Huawei Vendor Group
- LG Vendor Group
- SoftBank Vendor Group
- Fujitsu Vendor Group
Sign up for Computerworld eNewsletters.