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Why Apple needs Beats Music to keep its street cred

Caitlin McGarry | Sept. 24, 2014
Apple won't shut down Beats Music because the streaming service can keep iTunes relevant.

"I felt that we could get a subscription service, we could get incredible talent, and that I think we could all put our heads together and do some things that are beyond what either of us are currently doing, and we could get a fast-growing business," Cook continued.

iTunes is still an institution. It was the platform for the year's biggest music industry story: Beyoncé's overnight album drop. Apple should bundle iTunes Radio and Beats Music into a hybrid service with the largest library of songs in the business, and add some exclusives to sweeten the deal. Spotify won't know what hit them.


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