Now a lot of the coverage is about how Apple is falling behind in the innovation stakes as Samsung takes its Android phones forward (expect to read a lot over the next few months about the Samsung Galaxy S4 compared to the iPhone 5).
What's really happening is that the competition is catching up. Apple is no longer the only innovator in a new market.
Another reason why Apple's attracting negative attention: it's got $137 billion in the bank. Seriously! To us that sounds like good management in difficult economic times - although CEO Tim Cook did recently say that Apple doesn't have a "Depression-era mentality".
Who hates Apple?
Despite coming to the conclusion that there isn't really more negative coverage of Apple than there has been, we can't help but observe that there are certain titles that are being more negative about Apple.
Not that this is a new thing. Last year The New York Times published a nine-part series on the 'iEconomy' and seven of the articles were focused on Apple. iEconomy had a glaring problem, wrote Fortune. "Never mind that Apple's competitors all outsource work, sidestep taxes, use patents as weapons and turn an even blinder eye to labor abuses in the Asian supply chain. The fact is, Apple - always a draw for readers - made a big, fat, easy target. "
More recently an article in Bloomberg caused some speculation that that title might have an anti-Apple agenda. The article written for Bloomberg by Jun Yang, Anand Krishnamoorthy and Jungah Lee seemed to, as Roughly Drafted put it, attempt "so desperately to distract from Samsung's looming crisis that it bends facts backwards and rewrites history with the careless abandon of a North Korea state reporter, drawing attention instead to the curious lack of reality that the company's defenders exude."
"By its fourth paragraph, it's clear the authors are instead trying to create a vast smokescreen of preposterous nonsense to glorify the firm's supreme leaders and revile Apple as a ugly Western blight on civilization," writes Roughly Drafted, noting that the article is based almost entirely upon soundbites from Samsung's investors.
It's also "factually incorrect", notes Roughly Drafted. The Bloomberg report gets its facts completely wrong in what Roughly Drafted describes as a "ridiculous version of history makes it sound like Apple copied the Altar with the Macintosh (gasp), but was then clobbered by the IBM PC that actually arrived in 1981 and was well entrenched before the Macintosh even appeared."
Speaking of factually incorrect stories, there was also the flawed Wall Street Journal report that appeared to spark a decline in Apple's share price back in January (a month after the same story broke and was deemed incorrect).
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