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Why does everyone hate Apple right now?

Karen Haslam | Feb. 25, 2013
Does the sentiment towards Apple follows the same pattern as Apple's share price? Is there a media conspiracy against Apple? Why does it seem that there is more negative coverage than positive coverage of Apple? We examine the situation.

The Wall Street Journal story was based on a report on Japan's Nikkei that claimed that Apple asked its display manufacturers including Sharp and LG to cut orders by 50%. According to the report Apple's original order was for 65 million, this is one of the details the Wall Street Journal later removed from its report, along with the claim in its headline that the reduction was down to slow demand.

So that's the New York Times, Bloomberg and the Wall Street Journal all going a bit Anti Apple post Steve Jobs. The post Steve Jobs bit is valid - Jobs famously maintained relationships with what he considered to be key journalists. These included Walt Mossberg of Wall Street Journal/AllThingsD, and David Pogue of the New York Times.

While Steve Jobs was hardly famous for a love of the press, he did focus attention on these key titles, and perhaps it paid off.

What is Apple doing about it?

It appears that Apple has woken up to the fact that it may have lost some of its shine with regard to these titles. As a result it has been suggested that it has been leaking information to the press in order to gain more positive headlines.

For example, Forbes speculated that in an attempt to prove it was innovating, Apple leaked the iWatch story to Bloomberg. "Rumors about what's ahead usually originate in Asia from checks with Apple suppliers, but recent rumors about iWatch were a departure from the past," writes Forbes. Bloomberg reported that Apple has a team of 100 designers working on the watch. Bloomberg even had details of the Apple executives heading up the project.Then we had news from the New York Times that Apple is experimenting with wristwatch-like devices made of curved glass. Coincidence?

Apple's public relations team is pushing back in wake of bad press, suggested Apple Insider, pointing out that Apple issued 6 press releases within a matter of weeks. This is uncharacteristic, especially since the company would never normally produce a press release for a point update to iOS 6. "Such events do not usually garner a dedicated press release from Apple," wrote Apple Insider.

The Wall Street Journal has also noted that Apple's communications staff "recently sent reporters more favorable third-party reports about the company."

"Rather than a big shift, the latest moves represent a recognition that competition is heating up, a person familiar with the matter says. Apple also has more to cheer internationally, with growth in countries like China very strong. Apple CEO Tim Cook gave an interview to local Chinese media during a trip there earlier this year", wrote the WSJ.


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