Competitive PC games aren't yet big enough to reap the benefits of TV broadcasts--at least, not outside of South Korea. But what they lack in mainstream exposure, they gain in viral energy. The ubiquitous nature of the PC allows competive PC gaming streams to spread quickly and effectively on social media services like Twitter and Facebook, thus attracting fans worldwide.
That's good news for fans of competitive gaming, and optimism abounds in the eSports world about its growth potential. The costs are low compared to those for traditional sports (no multimillion dollar salaries here), and it's easy to attract a worldwide audience. As Asia continues to grow as a global economic power, and as advertisers continue to flock to livestream broadcasts, it seems inevitable that the worldwide popularity of professional gaming will keep growing too.
And as it grows, the PC will be at the vanguard. The only remaining question is whether console gaming will ever get its act together. Social features such as live-streaming integration are set to play a major role in Sony's upcoming PlayStation 4. If console game developers take advantage of the feature, we could see renewed competition between the PC and the console in the years ahead. The PC will probably come out on top--sorry, Sony--but either way, the players and the fans will win.
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