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Computerworld Singapore 2012 Outlook: Dell

Jack Loo | Feb. 2, 2012
Mobility will be driving technology spending both on the front-end and back-end, according to a Dell executive.

8) And how different will 2012 be from 2011 for your organisation?

Dell's mantra has always been about listening to our customers and delivering a complete suite of solutions to suit their needs. Our customers will still and always be at the forefront of what we do. Their budget concerns are on our agenda as we look to develop and deliver solutions that not only fit their needs but their pockets.

Consumerisation of IT will continue well into 2012 and we will be looking at developing and deploying tailored solutions to help organisations manage the different impacts of this phenomenon for both our consumer and commercial business.

9) To round things up, what are the key messages that you and your organisation will be telling your customers?

Organisations will have to look at leveraging technology in innovative ways in order to maintain growth and efficiency in the year to come. Their employees and customers have a great influence and reach through new communication channels such as social media. While adding more complexity into the mix, this is not a fad and organisations need to embrace this reality. Technology is now the primary driver of business growth, and organisations in Asia will need to adapt to this and evaluate how best to adopt technology in the business processes.

Organisations also need to make customer experience a high priority in 2012 and move forward. Customer centricity would be key as the trends in 2012 unfold. The proliferation of social media increasing consumers' influence and reach is becoming central to everything we do and organisations need to embrace social media as a channel of communication.

While technology is evolving at a pace faster than ever before, changes within an organisation from a technology perspective cannot be done in silos, but rather from a larger perspective that allows flexibility, scalability and yet is affordable.

 

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