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Do Aussies have the cultural edge in digital transformation?

Chris Player | June 9, 2017
A new study finds that culture is the number one obstacle to digital transformation globally. So how do we stack up?

The UK, Sweden and the US were the top countries for such organisations. The attributes of these companies are mirrored in experiences in Australia, according to Deloitte and The Missing Link, meaning the country is well placed globally for the next stage of digital transformation.

The report's author, Brian Solis, said that, to compete for the future, companies must invest in a digital culture that reaches everyone in the organisation. 

"Our research shows that culture is either the number one inhibitor or catalyst to digital transformation and innovation," he said. "However, many executives believe their culture is already digital, but when you ask employees, they will disagree. This gap signifies the lack of a digital vision, strategy and tactical execution plan from the top"

"Cultivating a digital culture is a way of business that understands how technology is changing behaviors, work and market dynamics. It helps all stakeholders grow to compete more effectively in an ever-shifting business climate," he said.


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