Vanderveldt's efforts to create seed customers is unfortunate because it is unique to Dell. If every company worked as heard to create young companies that would later become large, loyal customers, every company would be far more strategically successful. Having an Entrepreneur in Residence, as Dell does, is another best practice.
In the end, Dell's Angels are successfully enhancing Dell's image in different ways. Now all Michael Dell needs is an intercom so he can grow his team and send it on ever more interesting missions.
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