On the eleventh day...Increase your visibility. Now that you are getting the hang of how to network purposefully, complete your LinkedIn profile. Add key words, document recent accomplishments, and upload presentations, white papers, articles, favorite links or travel plans.
All of this is important because adding content increases your digital footprint, which makes you more searchable. Check your Twitter stream a few times daily. Monitor your favorite blogs and websites via RSS to your e-mail or Google Reader. Write a comment, post a question, answer an inquiry-all of these are searchable and increase your digital footprint adding to your credibility, building your reputation and providing a continuous record of who you are, what you do, how you think and show your potential value.
Also be sure to document your accomplishments online: Your work is your resume. Offline activities published online also add to your digital footprint. Send out press releases announcing promotions or job changes. Present at a trade show. Lead or help organise an activity in your local community or professional group. You will also make new contacts plus get more PR for yourself.
On the twelfth day...Maintain social networking accounts and credibility. Be consistent across all platforms. While staying in touch and keeping your activities current is time-consuming, repeatedly starting to network from scratch every time you need or want a different position requires much more time and effort and is far less effective.
Having solid relationships is the key to sourcing new challenges in the unadvertised or hidden job market. Keep up your side of relationships. Networking is critically important in today's world where every job is temporary and you need to create your own career insurance. It is easier to maintain a relationship than to develop a new one: "Make new friends but keep the old, one is silver and the other is gold."
Debra Feldman is the JobWhiz, an executive talent agent and job search expert who designs and implements customised, senior-level executive campaigns.
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