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How to Put Your Company on Facebook, LinkedIn, and Twitter

David Daw | Oct. 18, 2011
It’s telling that when the Google+ social network launched in June, businesses clamored to get on the service as quickly as possible. For most businesses, being active on social media is now a requirement. Although Google+ is still dragging its feet on creating pages for businesses, getting your company page started on Facebook, Linked In, and Twitter takes just minutes.

Get Started on Facebook

Creating a page on Facebook can be a bit involved, but it's still a fairly quick process. Just go to Facebook’s Pages app and click the Create a page button. Next, you’ll see a list of options.

Depending on what your company does and what you want to promote, you might choose the local business, brand, or corporation button. After you enter your company’s name and industry, Facebook will prompt you to upload a photo for your company. Facebook is unique in that it allows images of variable size. It’s still best to stick to an image with roughly square dimensions, however, as the profile photo will be the basis of your much smaller thumbnail image (which, like Twitter’s picture, is small and perfectly square).

While you’re on Facebook, you should also pick up the vanity URL for your business. Your best bet (if it’s available) is probably facebook.com/yourcompanyname. Once you've created your page, you can start sharing it with customers and friends. For more details on this process, see our guide, "How to Make a Facebook Page for Your Small Business."

Get Started on LinkedIn

Creating a corporate page on LinkedIn is more complex than doing so on Facebook, but easy-to-follow instructions will keep you on track. One warning: To begin making a company page on LinkedIn, you’ll need an email address from a valid domain name attached to your company. Once you have that, it’s a simple matter of going to LinkedIn’s Add a Company page and following the on-screen directions.

LinkedIn's interface isn’t quite as nice as Facebook's, but the steps for creating a page are similar, if a bit more thorough. For instance, rather than asking for just one image, LinkedIn requests a perfectly square image for thumbnails and a second, “standard logo” image with dimensions of 100 by 60. Don’t worry if your image is too large; as long as it has the right proportions, LinkedIn will resize it.

Get Started on Twitter

Twitter doesn’t have specific corporate accounts, but you can easily grab a Twitter account for your company just by registering the name. All you need is an email address. Unlike with Facebook and LinkedIn, you don’t have to enter a lot of information for your Twitter account--just an image, a username, and a 140-character bio. Twitter also lets you customize the background. You can either use one of several preset themes or upload your own background image; be sure to use a subtle pattern instead of your logo, since Twitter will tile the image across the entire page.

That's it: Your social media accounts are now up and running. Be sure to update the content regularly to attract and keep followers.

 

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