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Inside the new-look Cisco channel

James Henderson | June 21, 2017
Tech giant establishes five routes to market across expanding ecosystem.

Crucial to this change locally will be Tara Ridley.

As reported first by ARN, Ridley has recently taken charge of Cisco’s partner business group across A/NZ, with Jason Brouwers now leading the vendor’s commercial sales business.

Following an internal reshuffle in mid-May, Ridley now oversees all partner relationships and strategies going forward, alongside volume sales responsibilities and a small to medium business growth remit.

Since joining the tech giant in 2007, Ridley has worked across a range of divisions, with roles including partner account manager, sales manager, enterprise segment director and services sales director.

“Our role is changing,” Ridley told ARN. “The role I performed as a partner account manager ten years ago, and the skill sets and conversations I had have changed.

“The way we show up has changed and we’re continuing to improve our ability to help build this new ecosystem of partners, through establishing key relationships and demonstrating ongoing value to our customers.

“It’s our role to bring that ecosystem together because software is a totally different game.”

With global, regional and local initiatives underway, coupled with partner expansion plans, Cisco in 2017 can be defined by two words.

Channel. And change.


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