Marzilli could not recall another example of a company founder negatively impacting his or her namesake. The closest, he said, was in early 2009, when then Apple CEO Steve Jobs unexpectedly announced he was taking a medical leave, saying that he was stepping away for "health-related issues [that] are more complex than I originally thought."
"That had a negative impact on the brand," Marzilli said.
Jobs died in Oct. 2011 of complications from the pancreatic cancer he had had treated in 2004.
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