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McAfee Inc. takes reputation beating after founder fled police

Gregg Keizer | Dec. 21, 2012
In the wake of his Belize neighbor's unsolved murder, John McAfee's lurch through the news damaged the reputation of his namesake, the security company McAfee Inc., a brand expert said Thursday.

Marzilli could not recall another example of a company founder negatively impacting his or her namesake. The closest, he said, was in early 2009, when then Apple CEO Steve Jobs unexpectedly announced he was taking a medical leave, saying that he was stepping away for "health-related issues [that] are more complex than I originally thought."

"That had a negative impact on the brand," Marzilli said.

Jobs died in Oct. 2011 of complications from the pancreatic cancer he had had treated in 2004.



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