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News Corp - On deadline in a digital world

James Henderson | June 7, 2017
As challenges impact newspaper businesses, News Corp outlines how the channel can help instigate change through digital technologies.

"How do we understand data to reach our customers?" he asked. "We also need to keep line of sight on where mobile is going, alongside what Apple and Google are doing. They are frenemies of ours and it's our job to understand those platforms and our content to ensure our great journalism is valuable on those platforms."

 

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