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One year on we remember Apple's Steve Jobs

Karen Haslam | Oct. 8, 2012
Steve Jobs, Apple's co-founder and its CEO through a period of record growth and innovation for the company, died exactly one year ago today, on 5 October 2011. He was 56.

Jobs made a famous speech at Stanford university in which he made the following comments:

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."

History of Steve Jobs and Apple

Both as the founder of the first successful personal-computer company and as the man who transformed a nearly-bankrupt Apple into one of the most successful companies on the planet, Jobs established himself as an American icon of business and technology.

From founding Apple computers with Steve Wozniak to the launch of the Mac in 1984, even in the early days of Apple, Jobs wrote the future of information technology.

Then, having left the company in 1985 after a power struggle, he eventually returned in 1997 and transformed Apple, which was almost bankrupt, into the company it is today.

The future of Apple

Since Jobs' death we've had the publication of his biography by Walter Isaacson, and news that two films that will document his life are currently in production, one of which will star Aston Kutcher as Jobs, a role that Kutcher says was "meant for him". That movie, 'Jobs' will focus on the Apple CEO's early years. Yet more information emerged about Jobs in 'lost interviews' that were uncovered and then aired as a film.

Jobs stayed very much in the news following his death as stories stemmed from the authorized biography and stories based on anecdotes from that book continue to gain attention months later. Earlier this year we attended a lecture with Jobs biographer Isaacson in which he made many revelations about his time with Jobs, including emphasizing Jobs anger at Google.

In recent weeks there has been a lot of questions about whether under Jobs rule Apple would have made mistakes such as the Apple Maps fiasco. The question of whether Apple can survive without Jobs continues to raise its head. However, Apple's Tim Cook has been credited with doing great things for the company in his year as CEO, with the share price going from strength to strength, hitting $700 around the time the iPhone 5 was announced, up from $372 around the time Jobs died. Apple continues to make mistakes but perhaps it does so without the same arrogance that it did in Jobs' day.

Apple without Steve Jobs isn't the same company as it was, but a year on Jobs is still very much a part of the company and I'm sure the connection will remain for many years to come.


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