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Pure Storage reports 700 percent growth year over year in 2013

Nurdianah Md Nur | March 28, 2014
Achieved 95 percent customer satisfaction last year as its offerings were designed to meet the customers' needs.

Pure Storage, an all-flash enterprise storage array company, has reported revenue growth of 700 percent year over year in 2013.

Since it announced a US$150 million venture financing round last August, the company has achieved several milestones last year. Firstly, it has opened offices in various parts of the world including Germany, UK, Hong Kong, Singapore, Korea, Australia, New Zealand, and major cities across the U.S. Next, it has tripled its channel reach and productivity to include a multi-tiered network of more than 200 partner organisations that have signed and on-boarded worldwide. The company has also grown its customer base by 650 percent year over year.

According to the company, it achieved 95 percent customer satisfaction last year as its offerings were designed with the customers in mind. For instance, Pure Storage introduced the Forever Flash programme to help customers reduce storage ownership costs over the deployment lifecycle. The programme also offers a continual in-place equipment upgrade plan to eliminate storage downtime and the need for traditional costly and risky upgrades. Besides that, the company offers an all-in pricing for its hardware and software, adding transparency to storage ownership cost calculations. Most Pure Storage installations also require no training, forklift or professional services, thus making it easy to install and maintain the solutions.

One satisfied customer was Investec Asset Management, a global specialist banking and asset management group. The Pure Storage FlashArray enabled the company to "replace its physical servers with virtual servers" and to "start the deployment of 200 shared desktops," according to Dave Comben, head of IT Infrastructure Services at Investec Asset Management. The company thus "managed to cut its hardware space requirements by 80 percent and improve load times by 10 percent while simplifying management and supporting up to 600 users, which was four times of what the old system could support," he added.

New vice-president for APJ
In an effort to ensure its continued growth, Pure Storage has appointed industry veteran Michael Alp as its vice president of Asia Pacific and Japan (APJ).

Among Alp's priorities include growing Pure Storage's presence in Japan, Korea, Australia, New Zealand and ASEAN as well as opening new markets across Asia. He is also tasked to acquire new talent and channel partners and create awareness of the impact of flash on business, government, education and healthcare.

Alp has 25 years of industry experience and he was most recently the president of Polycom Asia Pacific and Japan, in which he was responsible for the sales and marketing, service and support operations across the region.


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