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Singapore: a BYOD leader in the region

Zafar Anjum | Feb. 19, 2013
Singapore companies will leverage BYOD more than other countries in APEJ, says an IDC analyst

Singapore companies will leverage BYOD (Bring Your Own Device) more than other countries in APEJ (Asia Pacific except Japan), said Charles Reed Anderson, head of telecom research and mobility lead of IDC Asia Pacific today.

He was speaking at a customer meet, "Cutting through the Mobility Hype", organised by Good Technology in Singapore.

Referring to a study by The Economist, he said that productivity in Singapore has not increased in the last five years and the growth in GDP numbers are due to inflow of people and resources from the outside. Mobility is a great opportunity and Singapore could use it to increase productivity, he said.

BYOD is a norm

"BYOD is a norm and not a trend," said Anderson. "But adoption of BYOD is slow because of the fragmented ecosystem." Companies that want to embrace BYOD should not look for single-solution providing vendors. He suggested that companies should go for those vendors who offer a platform, not a point solution.

Making his prognosis of the smartphone and tablet market, he said that Android will dominate across APEJ in the near future. However, iOS (Apple's mobility platform) will retain a major share of the market in Singapore.

According to him, there has been a 15 percent growth in the tablet market in Singapore, and going forward, corporate tablets will drive the sale of tablets in the country.

An aspect of Singapore's differentiation from other markets in APEJ is that while security is the top mobility requirement in the region, mobile device management is the top priority for Singapore enterprises. Similarly, for other APEJ markets, CRM is considered the top business process that could be served by mobility. For Singapore, it is ERP.

Anderson had four broad suggestions for companies that are going for enterprise mobility solutions: be strategic, be selective, be secure and be prepared.

Jim Watson, the VP and corporate GM of Good Technology, also spoke at the customer meet. He said that mobility was here and it could not be wished away and companies would have to deal with it.

In this age of unintentional data loss, he said, enterprises could benefit from Good Technology's "The Good container approach" that secures corporate data on mobile devices.

He claimed that his company's security solution uses military grade encryption and has recently been certified safe by the Government of Australia.


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