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Steve Jobs' obsession with simplicity drove Apple to success

Ashleigh Allsopp | April 27, 2012
A new book reveals a fresh insight into Steve Jobs’ mind, and how his obsession with simplicity drove Apple to success.

Insanely Simple also reveals that Steve Jobs hated the iPod sillhouette adverts to begin with, and only came around to the idea after the advertising firm continued to push it to Apple's late co-founder. "It didn't look anything like any of the ads that Steve had approved in the past - which were mostly white pages featuring a product image and a clever headline," write Segall. "In that sense, it was 'off brand'."

You can read a sneak peak of Insanely Simple: The Obsession That Drives Apple's Success, and you can buy the book from Amazon.

 

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