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Top five Steve Jobs keynotes of the past decade

Brad Reed, Network World | June 2, 2011
With Steve Jobs set to take the stage at the Worldwide Developers Conference on Monday, Network World picks five memorable keynotes by the Apple CEO from the last decade.

There’s nothing like a Steve Jobs keynote address to get the tech world buzzing.

Jobs, a rare breed of tech CEO who also doubles as a compelling public speaker, has used his keynote platforms to introduce his company’s most important products for years now. Over the past decade alone, so-called “Stevenotes” have brought us the iPod, the iPhone and the iPad, which respectively brought portable digital music players, smartphones and tablet computers to the mass market. Jobs will also be on hand at the Worldwide Developers Conference next week to introduce Apple’s new cloud service, as well as the next generation of its iOS mobile operating system.

To get you ready for next week’s main event, Network World is taking a look back at the top five “Stevenotes” of the past decade that have changed the tech industry in ways that even Jobs’s own Reality Distortion Field could never have predicted.


5. Apple switches to Intel processors (WWDC, 2005)

This may not have been the flashiest Stevenote out there, but Apple’s switch from IBM Power PC processors to Intel chips in 2005 set up the company to be a long-term powerhouse in the computer market and paved the way for such high-performance brands as the MacBook Pro and the iMac Core Duo that were released in 2006. At the time Jobs said the switch from IBM to Intel basically came down to choosing a processor that could give users the best performance while consuming the lowest amount of power.

“When we look at Intel, they’ve got great performance, yes, but they’ve got something else that’s very important to us,” said Jobs. “Just as important as performance is power consumption.”

The marriage between Apple and Intel has been a success so far, as Apple laptops such as the MacBook Air and the MacBook Pro are among the top laptops recommended by Consumer Reports.


4. The App Store forever alters the mobile data landscape (iPhone Software Roadmap, 2008)

It didn’t seem like such a big deal at the time, but we now know that the introduction of the App Store marked the beginning of the mobile application craze that has altered how users consume mobile data on both smartphones and tablets. You see, it turns out that smartphone users don’t want to get data solely from their mobile Web browsers. Rather they also want to have a series of applications that are specifically tailored to perform functions such as updating sports scores, providing live stock quotes or delivering news feeds. The App Store has been a huge hit for Apple, as the store has delivered more than 10 billion downloaded apps over the past three years alone and has spawned imitators such as the Android Market and the BlackBerry App World.


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