Degree courses also need to be more focussed. They often appear muddled and unstructured, not giving students a clear understanding at the outset of what they will achieve. In addition, modules are often done in isolation with scant teaching on how skills and disciplines integrate which limits student thinking and potential.
Competition for jobs is huge but, if the interviews Greenwich Design has been conducting over the past months are anything to go by, many fresh designers are simply not savvy enough for agencies to risk investing money in.
The design industry itself needs to take more interest in colleges and be given the opportunity to advise them on what tomorrow's designers need, while colleges need to empower and inspire their tutors to do the same for their students. Otherwise, I fear many students will be wasting their student loans, while Brand UK will be wasting an opportunity for sustained competitive advantage.
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