Photo - Chong Fook Hing, Oracle Fusion Middleware Sales Director, Oracle Malaysia.
Business solutions firm Oracle's main thrust behind its new enterprise mobility strategy for Malaysia focuses on helping local businesses better engage their mobile workforce.
Oracle Malaysia's sales director for Oracle Fusion Middleware Chong Fook Hing, during his 'Simplify Enterprise Mobility' session in Kuala Lumpur, said many local companies are also looking to better engage their customers via mobile channels.
"As the workforce is becoming more mobile, the need for enterprises to have its mobility strategy in place to ensure users are connected via any device to their enterprise applications, at any time has become more critical," said Chong.
"Being able to access business information at their fingertips via mobile devices, business users can better accommodate to their customer requests," he said.
Chong said that according to Forbes' mobile business statistics for 2012, more than 70 percent of organisations allow some sort of Bring Your Own Device (BYOD) usage. "However, only less than 10 percent of them are fully aware of the devices accessing their network."
"Organisations find it challenging to support multiple devices, and to integrate the enterprise applications and other existing systems with the mobile channels," he said. "At the same time, they are also facing difficulties to secure corporation information, which remains as the top concern for them."
Choice of out-of-the-box applications
"Oracle has a wide range of cutting-edge technology capabilities to help organizations address these challenges," Chong said. "By giving organizations a huge choice of out-of-the-box mobile applications, as well as the option of leveraging Oracle's Mobile platform to develop their own mobile applications, Oracle is empowering organisations to support the modern mobile workforce."
Providing a common mobile platform with integrated security is part of the plan to simplify mobile management for businesses, he said. "Integration is the key to mobility strategy as it enables the connections between the enterprises' systems and applications, and to delivers intelligence to business users in a fast manner."
"The Oracle Mobile Platform is engineered to provide integration between mobile applications and back-end systems. With Oracle Identify Management, enterprises can enable seamless single sign-on to any application from any devices," added Chong.
"Mobility is expensive but organisations can't run away from it because it is essential to maintain business continuity," he added. "Besides simplifying mobile application developments, Oracle Mobile Platform allows enterprises to securely create and deliver more compelling user experiences, maximise IT investments and lower application development costs."
Sign up for Computerworld eNewsletters.