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Amobee powers mobile advertising in Asia Pacific

Anuradha Shukla | Dec. 21, 2011
Partners with Merah Cipta Media, Indonesia and Ambient Digital, Vietnam.

Amobee is continuing to power mobile advertising in Asia Pacific.

The company has announced two new wins in the region. It has been chosen by Indonesia's MCM group and Ambient Digital in Vietnam.

The MCM group, a large digital media and advertising groups in Indonesia, will use Amobee PULSE for Advertisers and Amobee PULSE for Publishers as their comprehensive platforms to maximise mobile advertising revenue for both large advertisers and publishers.

The group will be able to optimise mobile advertising for brands and publishers with the integration of these two platforms.

"When it comes to mobile advertising, Amobee was the only company that has a proven track record of providing a comprehensive mobile advertising platform for big publishers and advertisers," said Danny Wirianto, MCM CEO. "We look forward to bringing amazing mobile ads to our always connected mobile users."

Building relationships

Vietnamese mobile advertising network Ambient Digital will use Amobee PULSE for Publishers to manage all mobile advertising for thousands of publishers and global brands in the Ambient AdNetwork.

This business partnership will enable Ambient Digital to strengthen its position in Vietnamese mobile advertising market.

"91% of the Vietnamese population uses mobile phones to manage many facets of their daily lives," said Andrew Stephens, CEO of Ambient Digital.  "The mobile phone is ubiquitous in Vietnam; therefore, reaching these consumers through mobile advertising will be an effective way for large brands to build relationships and get results."

"Silicon Valley companies have been focusing for too long on single Asian markets like China and India. The power of South East Asia as a whole is simply not being exploited," said Trevor Healy, Amobee CEO. "We are taking the road less travelled and are going to focus on great markets like Vietnam, Singapore, Indonesia and Philippines." 


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