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APEJ smartphone market on an upward swing

Anuradha Shukla | Aug. 23, 2013
Vendors shipped 119 million units in the second quarter of 2013, says IDC.

The Asia/Pacific Excluding Japan (APEJ) smartphone market is continuing its upward trend, according to the newly released IDC Asia/Pacific Quarterly Mobile Phone Tracker.

Vendors shipped a total of 119 million units in the second quarter of 2013 and this is up 10 percent quarter-on-quarter and up 75 percent from the second quarter of 2012.

IDC also recorded a seven percent quarter-on-quarter decline of feature phones. As a result of this decline, the smartphones experienced an increase of shipment for the first time in APEJ and secured a 53 percent market share.

The smartphone market was led by Samsung followed by Chinese players including Lenovo, Coolpad, Huawei and ZTE.

Together these players succeeded in ousting Apple from the top five slot.

"In emerging markets like China and India, IDC has seen many local competitors spring up, but only in the last few quarters have we seen them aggressively scale up, competitive on both price and hardware specs like bigger screens,” said Melissa Chau, senior research manager with IDC AP's Client Devices team. 

More options for consumers

The increase in the number of players in the smartphone market has given more options to consumers as they have a choice to select a product according to their budgets. 

The APEJ smartphone market is also seeing the advent of homegrown brands in addition to Chinese and top-tier international brands.

The report shows that as a group, these homegrown brands have been steadily rising in shipments and prominence.

Smartphone market trends are different in both mature and emerging markets as shipments dropped by 12 percent quarter-on-quarter in mature markets but increased by 13 percent in the emerging markets.

The first quarter of 2013 also saw an increase in popularity of less than US$50 segment of smartphones in China. Although the more than four-inch screen size segment drove most shipments, the five- to six-inch segment also spread its wings in both China and India. 


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