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Apple by the numbers: Mac not dead yet

Ian Paul | Nov. 14, 2013
The most recent numbers indicate that the Mac, like other PCs, is finally feeling the impact of the so-called tablet revolution

Nevertheless, when you combine a PC market in retreat, the expanding functionality of the iPad, and Apple's minimum $1000 price tag for the MacBook, it seems likely that we'll see more dramatic declines for the Mac in favor of iOS devices.

Down but not out
Yet even with diminishing prominence, MacBooks and iMacs still have an important role to play in Apple's overall business.

Along with Samsung and Lenovo, Apple is at the forefront of the so-called post-PC era. Instead of relying on a desktop or laptop for everything, smartphones, laptops, and PCs are playing complementary roles in our everyday lives. Each device now suits specific situations from crunching massive spreadsheets at the office to catching up on reading into the wee hours before dozing off.

Looking into the distant future, it's anybody's guess what's in store for Apple's desktops and laptops. Will the Mac and iPad remain separate, or will the the two converge into a single device?

Anything's possible. But given Microsoft's struggles to create a world of tablets, laptops, and desktops all running Windows 8 and 8.1, Apple's steady approach to the Mac's evolution seems like the right course.


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