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Apple product rumours for 2013

Mark Hattersley | Oct. 29, 2012
Now that we know the final lineup form Apple, the focus has shifted to next year. In particular Apple products in the first-half of 2013.

With recent updates to almost every major Apple product range (iMac, Mac mini, MacBook Pro, iPad and iPod family) and the MacBook Air updated in June there's really not much left for Apple to update in the first half of 2013.

So what's Cupertino planning?

It is the updated fourth-generation iPad that has really thrown the cat amongst the pigeons, this is traditionally launched in the first half of the year. By updating it prior to the holiday season, along with almost every other product, Apple has one hell of a Christmas line-up.

It also has a big hole where Spring should be.

With everything now updated a lot of people (well, us) are wondering about the first half of next year. What is Apple going to launch in the first half of next year now that it's updated just about everything?

As far as we can see that leaves the Apple TV and Mac Pro. We'd sorely like to see a new Mac Pro, and the Apple TV could use an App Store-based shot-in-the-arm; but I think we can all agree that these aren't Apple's marquee products.

So what will Apple be doing in the first half of next year? There's a few theories doing the rounds.

Theory One: The fourth-gen iPad update is a blip

That's one theory: It could, of course, just be a blip in order to bring Lightning to the full iOS range and ensure uniformity of devices and cables as quickly as possible (a good move on Apple's part).

The presence of a faster processor and better camera being just icing on the cake (really, third-generation iPad owners need not feel out of pocket - the device is likely to function identically to the third-generation iPad).

Apple could return next year to updating the iPad in the late Spring (think thinner and iPad mini styling) and a new iPhone 5S in the Autumn and then it's back to business as usual.

Theory Two: Apple is moving to a six-month update cycle

Another theory is that Apple is moving to a six month schedule of updates for its key products: the iPhone, iPad, and iPod touch range. In the months leading up to the launch of the iPhone 5, rival models (in particular the Samsung Galaxy S3) were displaying a clear hardware advantage over Apple's model.

While Apple's devices remain steadfastly more popular (there's a lot more to devices than pure specifications). Apple only has one phone, and a yearly update may not be moving fast enough. Many iPhone customers buy a new phone on a two-yearly cycle, so the two-model system (new iteration, and then update with 'S' works); there's no reason why having four phones in a two year cycle would be problematic for regular consumers (the extreme 'I must have everything' fans might have to start rethinking though).


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