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Apple's disappearing iMessage feature just an act

Matt Kapko | Sept. 29, 2014
Apple just couldn't help but throw itself into the rising tide of ephemerality when it updated iMessage in iOS 8. But SnapChat and WhatsApp are safe because Apple missed the mark completely.

Why Bother at All?
If Apple isn't going to design something fun and simple for disappearing messages on iMessage, why bother at all? It's already one of the most widely used services on the planet without all the ephemerality. If Apple users want something quirky, different and a little more edgy from their messaging apps, they should continue to set their sights (and carry on those conversations) elsewhere.

As it stands now, Apple's disappearing iMessage feature is nothing more than an act because it fails to deliver on the spontaneous and less personal behaviors that others have embraced in such abundantly meaningful ways.


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