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Avaya and the challenge of Sochi 2014

Zafar Anjum | March 11, 2014
Sochi presented challenges unseen by previous Olympic Games, especially in the deployment of a network capable of fulfilling unprecedented demand in a greenfield environment, says Dean Frohwerk, Chief Network Architect, Sochi Winter Olympics 2014, Avaya, in this exclusive interview.

Dear Frohwerk

Dean Frohwerk, Chief Network Architect, Sochi Winter Olympics 2014, Avaya

Sochi presented challenges unseen by previous Olympic Games, especially in the deployment of a network capable of fulfilling unprecedented demand in a greenfield environment, says Dean Frohwerk, Chief Network Architect, Sochi Winter Olympics 2014, Avaya, in this exclusive interview.

How did Avaya become part of the Winter Olympics team? What roles did it play in the games?

After delivering flawless support for the 2010 Vancouver Winter Games, Avaya was selected by the new Organising Committee of the Olympic Games (OCOG) in Sochi as the network supplier for the 2014 games. Avaya was tasked to devise a strategy and infrastructure for a demanding deployment in this greenfield environment, where the communications and collaboration support and solution had to be agile, simple to use and resilient. A strategy capable of providing connectivity for up to 120,000 devices at any given time, and support the changing needs of 11 competition venues and multiple other locations.

Avaya is providing network, collaboration and communication equipment for the entire Olympic Family consisting of athletes, officials, coaches, media and volunteers. The network includes fixed and mobile access to the Internet, to telephony and to a 36-channel IP television service. Whether it's for a scorekeeper to book an accurate time, for media to capture record-breaking moments, or a Sochi athlete to send a Tweet, Avaya's technology provides fast and secure connectivity for largely mobile devices throughout the Olympic venues.

To support the most connected Winter Olympics in history, Avaya's open standards approach allow us to work with worldwide technology partner and systems integrator, Atos Origin, and major telecommunications fixed and mobile operators, Rostelecom and Megafon respectively to assure end-to-end connectivity for the highly mobile Olympic Family. In addition, we also work very closely with the Sochi Technology team, to ensure network success.

 

 

What does this (role) mean for Avaya as a company?

The Olympic Games presents a powerful opportunity for Avaya to showcase and credential its capabilities. Our partnership with the Sochi Olympic Winter Games affords us the opportunity to raise our brand's international profile and promote our services among prospective clients. The network challenges presented in Sochi, both by nature of the venue and mission critical communications environment, provide direct proof points of our credibility as a full-service networking solutions company.

On a commercial level, we have already exceeded our initial business plan estimates for new growth associated with this investment. We have won more than 30 Olympic-related commercial contracts that are incremental to our contract with the OCOG.

 

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