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Banjo hits 1 million users, signaling mainstream interest in social location apps

Cameron Scott | April 19, 2012
The mobile app Banjo hit a million users this week, suggesting that a new crop of location-based social apps may become popular with mainstream users despite their privacy concerns.

Polonetsky's behavior is not unusual, experts say. Many users express concerns about privacy without avoiding the products that trouble them, said Annette Zimmermann, an analyst at Gartner.

"Our experience is that consumers like to talk about being wary of privacy issues in those apps, but in the end they actually act differently," she said in an email interview.

 

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