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DEMO Watch: Estimote is building a beacon business under Apple's nose

Matt Weinberger | March 11, 2014
When Apple announced iBeacon last June, just about every industry took notice. Bluetooth Low Energy (BLE) beacons that can inform an iOS device of where the user is in physical space have almost limitless potential applications in retail, education, entertainment, you name it.

So while Apple drags its heels, Cheney says that Estimote is riding iBeacon anticipation to growth: Since the announcement of iBeacon last June, the Estimote team has grown from 5 to 40.

Cheney says that this growth points to the need for solutions that only BLE can provide: GPS is too inaccurate at short range and draws too much power; NFC needs you to be close. But when it comes to empowering developers to provide the right information to a smartphone at the right time, based entirely on your physical presence, BLE is just right.

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