So while Apple drags its heels, Cheney says that Estimote is riding iBeacon anticipation to growth: Since the announcement of iBeacon last June, the Estimote team has grown from 5 to 40.
Cheney says that this growth points to the need for solutions that only BLE can provide: GPS is too inaccurate at short range and draws too much power; NFC needs you to be close. But when it comes to empowering developers to provide the right information to a smartphone at the right time, based entirely on your physical presence, BLE is just right.
DEMO Enterprise is coming to San Francisco on April 3. Learn more here!
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