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Ex-Apple executive takes on Facebook with photo app

SMH | March 25, 2011
The free app figures out if other users are close to you by using a secret blend of GPS data, ambient noise and even light.

Gartner analyst Mike McGuire said the app was a good test to see if active social networkers were ready to take another step toward more sharing and less privacy. He noted that Nguyen is apt to change the app if people react adversely to the lack of privacy controls – noting that Lala was once a site that stored one's personal CD collection online before becoming a way to buy web-based music.

"He's willing to start with an idea and see how people react and change it accordingly," McGuire said. "These guys have built the tools. Now it's up to the consumers to do something with it."


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