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Global post-recovery Ebola campaign adds mobile app

Olusegun Abolaji Ogundeji | Jan. 9, 2015
An interactive mobile app has been added to the West African multimedia #ISurvivedEbola campaign, one of the first global efforts at helping Ebola survivors in Liberia, Sierra Leone and Guinea connect with each other, share public health advice and update the world on the challenges they face in their post-recovery lives.

When African Union Chairman Mohamed Ould Abdel Aziz visited Sierra Leone Tuesday, the country's president, Ernest Koroma, described the continued stigmatization of Ebola-hit countries as a distraction to collective efforts to fight the epidemic.

The #ISurvivedEbola campaign documents survivor stories in video, audio and print formats and disseminates the content via local, national and international media and online platforms.

According to #ISurvivedEbola Senior Campaign Manager J.D. Stier, the communications strategy should work particularly well across Africa, since it is the fastest-growing smartphone market in the world. "But users do not need a smartphone or the app to engage with its vital content; all you need is Internet access," Stier said.

The latest figures from the World Heath Organization put the cumulative number of Ebola cases in Liberia, Sierra Leone and Guinea at 20,656, and the total number of deaths at 8,153.


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