The Grip sports iconography that's easy to understand.
Im still not entirely sold on the design of the band just yet, even if HTC is going after a niche subset of the already nichey wearables market. Since its partnered up with Under Armour, itll be mostly up to the fitness brand to drive sales of the device. But at least the app it uses is multi-platform, so it will work with both Android and iOS devices.
A fitness band? From a mobile company?
So who will buy the Grip? Granted, I only spent a brief time with the wristband, but I think it will only appeal to folks who want GPS, step-tracking, and music control for daily runs, and dont care about all the other features loaded into smartwatchesor even the super-accurate heart-rate monitoring offered by the Basis Peak.
Consumers still know HTC as a company that makes Android phones and tablets, and even if it is piggybacking on extremely popular brands like Under Armour, its wearable devices will have to perform remarkably well to get noticed. The person who buys a wearable just for running isnt necessarily an HTC fanboy, or general gadget enthusiast.
We wont be able to see how HTC fares in this new realm for a while. The Grip isnt due until later this spring, and should cost $199.
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