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Hong Kong firm targets loyalty app at smaller retailers

Teresa Leung, Computerworld Hong Kong | July 31, 2013
Social elements are important for loyalty apps, said Gilbert Lau, founder and manager of Hepo, a Hong Kong-based mobile app developer.

CWHK: Who are your current customers? Where are they from?

GL: They are all from Hong Kong. Some of our current customers come from baby products retailing and postpartum services.

CWHK: What do you want to add to the next version of the app?

GL: We would like to allow more personalization, for instance, preference settings for types of offering-updates and types of shops where customers want to receive updates. We are also looking at embedding payment--for instance, NFC or ultrasonic tech-enabled payment--into our app. This might happen at end-2014 at the latest.

CWHK: What are the major challenges facing you as a startup?

GL: Talent shortage. The tech talent pool is small in Hong Kong, and tech pros rather work for banks that can pay much better than startups like us.


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