HootSuite Media Inc. has launched its updated set of Chinese app integrations in the App Directory of its social relationship platform.
The platform is HootSuite, an online tool enabling users to collaborate in executing campaigns across social networks. It has been developed for businesses and organizations.
On the other hand, the HootSuite App directory is a collection of applications and extensions that provide solutions for individuals, social media professionals and organizations.
Its developer is based in Vancouver and recently announced the updated apps' launch in a press statement.
The press statement said the updated apps are Sina Weibo, Tencent Weibo, Sina Weibo Analytics and Tencent Weibo Analytics.
They have deeper functionalities and new features even as they are available in English, simplified Chinese and traditional Chinese languages.
The press statement said Sina Weibo and Tencent Weibo apps enable users to search, share, schedule and repost content, monitor feeds, and view and post contents.
They also allow user to share the apps' contents simultaneously across other social networks.
On the other hand, Sina Weibo Analytics and Tencent Weibo Analytics allow users to view metrics on brand reach, engagement and mentions.
They can also analyse a single competitor or benchmark themselves against a maximum of three competitors.
The press statement said some social networks where the HootSuite platform can be used are Twitter, Facebook, Linked-In and Google + Pages.
The platorm's use is done through Klarity, a Web-based dashboard some of whose advanced functionalities include tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end endorsement and reporting.
Sign up for Computerworld eNewsletters.