Just be careful to not add irrelevant or low-relevance keywords to try to goose up your SEO. That will backfire, because the search engines know to look for such gaming and will down-rank you as a result, Blair says.
And don’t rely solely on keywords. Once people get to your app page, they need to be persuaded to download it. So, there should be enough information to convince potential customers to think the app is worth downloading.
Step 6: Encourage app store reviews and feedback
You should encourage reviews and feedback for your mobile app on the app stores. You might do that in the Help or Notes section of your app, for example.
“The ratings and feedback in the app store is just huge,” Blair notes. "Looking at those comments can help give you a good sense in terms of what part of an app is resonating with users or potentially causing issues,” Ghodrati says.
Just make sure you’re getting real reviews. Do not pay people or ask friends and family to put up fake reviews. People can quickly smell those fakes, and the odor is not pleasant. Plus, you risk a public backlash in comments by real users complaining about those fake reviews.
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