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Lenovo launches smart TVs for China, bringing apps and games

Michael Kan | May 8, 2012
Lenovo on Tuesday launched its K-series of smart TVs in China, marking the PC vendor's entry into another hot devices market with a product that boasts Google's Android 4.0 OS, along with access to free on-demand videos and 1,000 apps.

Lenovo plans to eventually release smart TVs for markets outside China, but has set no date on when the products will ship in those markets, said company spokesman Ray Gorman. Prices for the K-series in China range from 14,999 yuan (US$2,378) at the high-end down to 6,499 yuan.

Lenovo's smart TV is the latest element of the company's strategy to expand in the market for new Internet devices including tablets and smartphones. On Monday, the company broke ground on new facilities in China meant for the development and production of the devices.

In China, the company expects smart TV shipments to reach 8 million for this year, stepping up to 25 million by 2015 in China alone. By then global shipments of the TV are expected to reach 162 million units.

IDC analyst Antonio Wang said Lenovo will have to focus on content for its smart TV products to succeed. As the top PC vendor in China, the company already benefits from an extensive sales channel in the country.

"In China, Lenovo has a big opportunity," he said. "They have a strong sales channel that can reach smaller cities and rural areas, and they have a well-known international brand."

 

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