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Mahindra Satyam enables delivery of multiple marketing campaigns

Anuradha Shukla | June 13, 2011
Launches Mobile Couponing Platform for enterprises and brands.

Mahindra Satyam is enabling delivery of more effective targeted marketing campaigns for enterprises and brands.

The global consulting and IT services provider has launched Mobile Couponing Platform, a ready-made solution, which promises greater accuracy and redemption rates for operators.

Retailers can now deliver multiple, targeted marketing campaigns and give customers access to coupon offers and information, on-the-go, via their mobile phones.

Mahindra Satyam's new solution also allows retailers to drive product purchases through tailored offers that can be redeemed against products in selected stores.

The company notes that this solution is created by its enterprise mobility practice, for mobile application development, migration and testing and can be used as an add-on to multi-channel marketing initiatives.

Better relations with customers

Mobile Couponing Platform allows retailers to form better relationships with their customers as it allows users to set their preferences and monitor the amount they have saved over a period of time.

This is how the solution works: customers are sent a Unique Identification Number (UID) and loyalty ID via text message/barcode message.

This information helps them to use their mobile phone to access the couponing application, and select coupon preferences that can then be used in specific retail outlets.

Because offers can be scanned directly from the mobile handset, customers can redeem coupons on purchased items.

"Mahindra Satyam has responded to a gap in the market by enabling retailers to offer personalised marketing campaigns. Our vision is to provide retailers with a real-time and plastic-free loyalty programme that can deliver coupons based on customer preferences," said Ashish Bhuwania - head of retail and consumer sector for Mahindra Satyam.

He continued: "For retailers, this is preferential to traditional methods of coupon marketing, as it allows marketers to target consumers with greater accuracy with a much greater redemption rate of 40 per cent vis-a-vis 2-3 per cent in traditional loyalty programmes. Couponing can be delivered in a timely and direct manner and the data captured enables retailers to determine the success and ROI of the campaign. Distribution is also more efficient and cost effective with a reduction in printing as coupons are delivered directly to customer handsets."


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