KUALA LUMPUR, 8 JULY 2009 Malaysia's network video market is ripening, according to Swedish network video solutions firm Axis Communications, which is getting set to develop a local centre for its operations.
Axis Communications AB vice president, sales, Bodil Sonesson Gallon, said: Today the market throughout the region is seeing tremendous growth. Many companies and institutions see the great benefits of shifting from analog to IP-based digital surveillance solutions, and Axis is committed to drive the shift from analog to IP in this emerging sector that IMS forecast will continue to grow over the next few years.
Gallon said the company is strengthening its presence in Malaysia due to the development potential of the market and growing local interest in network video solutions. The Malaysian market is driven in part by increasing public and private security awareness, as well as the shift from analog to digital video surveillance technology. This is due to the advantages of digital video surveillance over analog such as superior image quality, simple installation and integration, enhanced security, scalable and flexible solutions and contributions towards a lower total cost of ownership. This open system enables a more productive and cost-effective means to surveillance than was ever possible.
Founded 1984, Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Axis, which is listed on the NASDAQ OMX Stockholm, develops network cameras, video encoders, video management software, and a full range of audio and video accessories. Axis is now selling in more than 70 countries and has more than one million network cameras installed worldwide. In Asia Pacific, Axis has customers in all vertical segments which include Sydney Airport, Swinburne University Australia, Hyundai Motor, Hatyai Municipal Office & Bangkok Metropolitan Administration in Thailand and LG Chemical.
Malaysia's digital drive
Gallon added that Axis was the first to launch network cameras, and has come a long way in its 25-year history. Today, Axis holds the No.1 position in the network video cameras market with 33.5 per cent global market share, according to analyst firm IMS Research.
We are seeing an increase in digital surveillance with tremendous growth and Axis is well-poised to ride this wave with its IP-based network video solutions offerings combined with a well-established Axis channel partner programme, she said, unveiling the company's new generation of high- performing, flexible and scalable network video solutions, which come with H.264 video compression.
IMS Research pegs the market for CCTV and video surveillance equipment in Asia at US$2,342.8 million in 2006, and is forecasted to grow at a compound annual growth rate (CAGR) of 12 per cent to US$4,122.8 million in 2011, said Axis South Asia Pacific regional director, Oh Tee Lee.
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